PixieBrix vs. Zapier: Which One Works Best For You?

What is the difference between PixieBrix and Zapier? Learn about the differences between both platforms and how they fare against each other.

PixieBrix vs. Zapier: Which One Works Best For You?


PixieBrix and Zapier are both powerful automation tools designed to streamline workflows and enhance productivity. While Zapier is a widely recognized platform with a vast integration ecosystem, PixieBrix distinguishes itself by offering a unique browser-based approach, allowing users to automate tasks directly within their web applications. Whether you prioritize extensive integrations or a more tailored, browser-centric automation experience, both PixieBrix and Zapier cater to distinct preferences, making them valuable tools for optimizing diverse business processes.

What is Zapier?

Zapier is a massively popular tool for creating simple trigger-based automations. Zapier is a workflow automation tool that allows you to connect two or more apps like Paperform, Gmail, Trello, Slack, Hubspot CRM, Dropbox, Google Docs, and thousands more. With thousands of integrations, why would you seek out alternatives?

Well, while Zapier is a hugely valuable tool, there are limitations to what you can achieve with it. For one, you’re limited to the preset recipes called “Zaps”. If you want functionality beyond those Zaps, you’re in a bind. Also, the functionality of Zapier is limited to the interfaces of the apps it supports. You can’t customize or automate your entire working experience, just that part of it.

Zapier utilizes unattended automation, which removes humans from the loop of automation. Unattended automation refers to the execution of tasks and processes by software "robots" or scripts, completely independent of human input or monitoring. Think of it as a set-and-forget automation where you want something to happen whether you think about it or not, i.e. a new submission on Typeform automatically creates a new contact in your CRM. Zapier is less helpful when it comes to attended automation, or “human in the loop” automation, where you might need to utilize human interaction in the middle of an automation.

What is PixieBrix?

PixieBrix is a low-code browser automation tool that allows you to scrape, customize, and automate any page on the internet — not just specific apps as in the case of Zapier. With PixieBrix’s templated “bricks,” you can quickly eliminate busywork and optimize your use of common tools and websites. But PixieBrix also allows you to build completely custom solutions to suit your workflow no matter where on the internet it takes you. From personal productivity to organization-wide optimization, PixieBrix can tackle it all.

Zapier Key Features

  • Multi-step Zaps: Build Zaps that automate several tasks at once.
  • Paths: Create Zaps that perform different actions based on if/then logic.
  • Filters: Use filters so Zaps only run when certain conditions are met.
  • Schedule: Schedule your Zaps to run whenever it's right for you.
  • Formatter: Transform dates, currency, text, and more into your preferred format.
  • Webhooks: Receive data from any service or send requests to URLs—without writing code or running servers.

PixieBrix Key Features

  • Enhance pages with new UX elements like panels, buttons, and menu items. All with a native look and feel.
  • Integrate applications that lack an API or app store, including enterprise intranet applications.
  • Eliminate copy+paste and automate cross-application workflows with Robotic Process Automation (RPA) features.
  • PixieBrix comes with a wide array of built-in components, from data tables, to clipboard support, to OAuth2 authentication.
  • The browser extension is available open-source on GitHub under the Affero GNU General Public Licence v3.


Both Zapier and PixieBrix are powerful automation tools that can streamline workflows and save you time. However, they differ in their usability and target audience.

Zapier is a general-purpose automation platform that integrates with thousands of apps. It is known for its drag-and-drop interface, which makes it easy to create complex automations without writing code. Its usability is more centered around integrating different apps and automating tasks between them without requiring extensive technical knowledge. Zapier provides a vast library of integrations and a straightforward interface for setting up automated workflows. However, its focus on app integrations can limit its flexibility for tasks that require more complex customization.

PixieBrix is a low-code browser automation tool that allows you to automate any web page, not just specific apps. PixieBrix has a bit more of a learning curve compared to Zapier but offers tons of resources to assist developers like an AI Certification, Slack community, and developer tutorials. PixieBrix focuses on enhancing the usability of websites by allowing users to add custom functionality without coding. Its usability is geared towards individuals who want to personalize their browsing experience by adding tools, widgets, or automation directly to websites. Its brick-based interface and extensive customization options provide more control over your automations.

Zapier Integrations

Zapier supports thousands of integrations with popular apps across different categories such as productivity, marketing, CRM, eCommerce, and more. This extensive library allows users to connect their favorite apps and services.

  • Productivity: Integrations with tools like Google Workspace (Gmail, Calendar, Drive), Microsoft Office 365, Trello, Asana, Evernote, and Notion streamline task management, note-taking, and collaboration.
  • CRM (Customer Relationship Management): Connect popular CRM platforms like Salesforce, HubSpot, Zoho CRM, Pipedrive, and Copper to automate lead management, contact syncing, and sales processes.
  • Marketing: Integrate marketing tools such as Mailchimp, ActiveCampaign, Campaign Monitor, ConvertKit, and HubSpot Marketing to automate email marketing campaigns, lead nurturing, and analytics.
  • E-commerce: Connect e-commerce platforms like Shopify, WooCommerce, BigCommerce, Amazon Seller Central, and Etsy to automate order processing, inventory management, and customer communications.
  • Finance and Accounting: Integrations with QuickBooks, Xero, FreshBooks, Wave, and PayPal automate invoicing, expense tracking, and financial reporting.
  • Social Media: Connect social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest to automate posting, content sharing, and social media management tasks.
  • Project Management: Integrate project management tools like Basecamp, Monday.com, Jira, ClickUp, and Wrike to automate project updates, task assignments, and progress tracking.
  • File Management: Connect cloud storage services such as Dropbox, Google Drive, OneDrive, Box, and iCloud to automate file syncing, sharing, and management across platforms.
  • Communication: Integrations with communication tools like Slack, Microsoft Teams, Zoom, Twilio, and Discord automate notifications, messaging, and conference scheduling.
  • Human Resources: Connect HR platforms like BambooHR, Gusto, Workable, and Greenhouse to automate employee onboarding, time tracking, and HR processes.

PixieBrix Integrations

While PixieBrix does integrate external apps and services through built-in connections like Zapier, you’re not limited to those built-in integrations. You can build on top of any webpage, and interact with any API through a HTTP request brick. It focuses on providing users with the ability to customize and modify the behavior of websites directly within the browser. PixieBrix operates by allowing users to add and manipulate various widgets, tools, or functionalities to websites without needing coding knowledge.

  • Airtable: With PixieBrix, you can customize any mod to meet your needs or even build something entirely new. Airtable gives you the power of a database in a familiar and easy to use interface. With our PixieBrix and Airtable integration, use PixieBrix to quickly and instantly access templates, FAQs, and more stored in Airtable.
  • Automation Anywhere: Run Automation Anywhere bots and AARI requests with context from the page.
  • Google Drive: PixieBrix integrates with Google Drive, allowing you to reference information from Google Documents and also to send information to Google Documents. Using a Google Sheet as an easily editable database that can be referenced from anywhere on the web can be helpful. It’s also a great way to store info you come across, such as links or notes.
  • Hunter.io: Hunter is a tool that helps you find email addresses for people. It can be particularly useful for mods that need to contact users for various reasons, such as providing support or reaching out to let them know about your service.
  • Notion: With the PixieBrix Notion integration, you can create intelligent overlays and sidebars that make Notion more interactive while streamlining your processes.
  • OpenAI: OpenAI is on a mission to develop and direct artificial intelligence in ways that benefit humanity as a whole. With the PixieBrix OpenAI Integration, you can improve Google Search, make customer responses friendlier, or even create a personalized LinkedIn message.
  • Retool: Retool is a leading low-code internal tools development platform. With PixieBrix, you can embed a Retool App in any web application, providing context from the page or trigger a Retool workflow from any web app.
  • Slack: Send messages to Slack from any web app with PixieBrix.
  • Zapier: By integrating PixieBrix and Zapier, you can trigger actions in thousands of applications, on-demand, from your browser. Unlike the Zapier Browser Extension, which sends the page URL and supports manual text entry, with PixieBrix, you can configure triggers that automatically pass information from the page to the Zap.

How Do They Work Together?

How do PixieBrix and Zapier work together? Zapier and PixieBrix seamlessly collaborate to streamline workflow automation and enhance user productivity. Zapier automates data transfer between applications, triggering automated actions based on predefined triggers and conditions. PixieBrix, on the other hand, serves as a front-end interface, presenting the data fetched by Zapier in a user-friendly manner. PixieBrix allows users to visually organize and interact with the information delivered by Zapier, empowering them to create tailored displays that suit their specific needs. The combination of Zapier's automation and PixieBrix's display capabilities streamlines workflow and enhances user data accessibility.