PixieBrix vs.  Sierra

Build the copilot you control, not one that controls you.

Sierra AI gives you a managed AI assistant. PixieBrix lets you build your own. While Sierra focuses on prebuilt chat-based agents, PixieBrix gives your team the tools to create in-browser copilots that match your workflows - custom UI, private execution, and full automation control included.

If you’re exploring Sierra, ask yourself: Do you want AI that works out of the box or a platform that adapts to your exact needs, tools, and users? PixieBrix is built for teams that want more than prepackaged automation.

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Connects to Your Support Stack
Seamlessly integrates with your CRM, issue tracker, observability system, production environment, and more - so you can automate workflows without replacing your current support infrastructure.
Embed in Any Workflow
Run PixieBrix as a browser extension or standalone web app that embeds directly into your existing applications and workflows - no code changes required.
Custom Actions & Automations
Tap into a growing library of 100+ prebuilt automations, UI components, and data connectors - or build your own logic to match exact team needs.
Bring Your Own LLM
Use any large language model (LLM) behind the scenes - including OpenAI, Claude, Anthropic, Gemini, or your own private model - while maintaining full control over data flow.
Team & Individual Goals
Define AI guidance at every level - from company-wide initiatives to team or individual contributor goals - for a personalized and accountable AI experience.
Private by Design
Your data never touches PixieBrix servers. All data stays local in the browser and is sent only to the LLM endpoint you configure, ensuring maximum privacy and compliance.

Questions you might ask...

Do you want a managed AI assistant or one you can fully control?
The Problem with Black-Box AI
Sierra offers a ready-made AI copilot, but it’s a closed system. You can’t deeply customize its logic or interface and that limits what your team can accomplish.
PixieBrix: A Build-Your-Own Copilot Platform
PixieBrix gives you the tools to build exactly what your team needs - custom workflows, UI overlays, and context-aware actions - all delivered through a low-code, browser-native platform. It’s not just a copilot...it’s your copilot.
Does Sierra let you tailor the AI experience across tools you already use?
Generic Experiences Don’t Fit Complex Workflows
Sierra’s copilot lives in a separate UI and doesn’t embed into your actual systems. That means your team still has to copy insights into the apps where work happens.
PixieBrix: Embedded Where Work Happens
PixieBrix injects UI elements directly into the tools you use every day: Zendesk, Salesforce, Jira, and beyond. You get workflow power exactly where your team needs it, without context switching or platform friction.
Is Sierra flexible enough for internal operations and IT workflows?
The Limitation of Support-Only Copilots
Sierra is built for customer-facing agents. But what about IT, RevOps, or internal CX teams? Those users need custom logic, real-time system access, and deep flexibility.
PixieBrix: Built for the Entire Enterprise
PixieBrix lets every team - from support to operations to IT - build process-driven copilots tailored to their needs. You can automate, integrate, and personalize with complete control.

How does PixieBrix compare to Sierra?

Focus
Managed AI agents
Customizable browser copilots
UI Customization
Fixed UI flows
Drag-and-drop + custom UI in browser
Use Cases
Customer-facing support agents
Internal operations, support, IT, sales
Control
Closed system
Full developer and admin control
Hosting
Managed by Sierra
Runs in browser, enterprise-controlled

Support Complexity is Overwhelming Your Team

Browser-Based Workflow Automation
Automate repetitive tasks inside the apps you already use - no context switching required.
PixieBrix goes beyond search by letting you trigger custom workflows directly within tools like Salesforce, HubSpot, and internal systems.
Custom Sidebar Integration & Data Enrichment
See everything in one view - surface insights from multiple systems alongside any webpage.
With PixieBrix’s sidebar, your team gets real-time context from CRMs, support platforms, and knowledge bases - all without leaving the browser.
No-Code Workflow Builder with AI Integration
Build intelligent workflows without code - automate actions, trigger AI, and connect your stack. PixieBrix gives you full control to design and deploy powerful business logic that streamlines processes and puts AI to work, your way.

Ready for AI productivity at scale?

We’ve helped enterprise clients 10x productivity. We can do it for you, too.
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