PixieBrix vs. Guru

Guru centralizes info. PixieBrix Delivers It in the Flow of Work.

See how PixieBrix goes beyond Guru by delivering knowledge where and when it’s needed. Guru helps you store tribal knowledge. PixieBrix helps you deliver it contextually - inline, in-app, and automated with AI. Empower your support and operations teams with just-in-time knowledge, automated responses, and dynamic workflows right where the work happens.

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Connects to Your Support Stack
Seamlessly integrates with your CRM, issue tracker, observability system, production environment, and more - so you can automate workflows without replacing your current support infrastructure.
Embed in Any Workflow
Run PixieBrix as a browser extension or standalone web app that embeds directly into your existing applications and workflows - no code changes required.
Custom Actions & Automations
Tap into a growing library of 100+ prebuilt automations, UI components, and data connectors - or build your own logic to match exact team needs.
Bring Your Own LLM
Use any large language model (LLM) behind the scenes - including OpenAI, Claude, Anthropic, Gemini, or your own private model - while maintaining full control over data flow.
Team & Individual Goals
Define AI guidance at every level - from company-wide initiatives to team or individual contributor goals - for a personalized and accountable AI experience.
Private by Design
Your data never touches PixieBrix servers. All data stays local in the browser and is sent only to the LLM endpoint you configure, ensuring maximum privacy and compliance.

Questions you might ask...

Can your knowledge base deliver answers directly in the tools your team uses?
Guru’s Extension Bubble
Guru lives in a browser extension bubble. While it can surface knowledge cards in tools like Gmail, Zendesk, and Salesforce, those cards often float separately from the interface, meaning users still have to copy/paste or mentally connect the dots between what they see and what they do.
PixieBrix: Embedded Knowledge Where It Matters
PixieBrix lets you place contextual knowledge directly into the apps your team already uses - pinned inside Gmail threads, next to Zendesk tickets, or within Salesforce records. Answers show up exactly where the question arises, often alongside buttons that let users take instant action.
How well does your solution handle automation - beyond documentation?
Guru’s Read-Only Reality
Guru centralizes knowledge, but that’s where the workflow ends. Need to kick off a returns process or escalate an issue after reviewing a policy? You'll be switching tools, copying links, and pinging teammates manually - Guru won’t do it for you.
PixieBrix: One-Click Automations
PixieBrix turns knowledge into action. Find a refund policy? Trigger a refund. Reviewing troubleshooting steps? Open a Jira ticket. With action buttons embedded next to the guidance, PixieBrix lets teams trigger workflows, populate fields, and send updates - all from the same screen.
Can you enforce knowledge delivery as part of a structured process (e.g. with decision trees)?
Loose Suggestions
Guru delivers knowledge, but leaves it up to the agent or rep to decide what to do next. There's no way to ensure someone followed every step or made the right choice - it’s suggestive, not prescriptive.
PixieBrix: Guided, Structured Workflows
PixieBrix builds structure into every interaction. Use decision trees to walk users through approvals, onboarding steps, or diagnostic flows with enforced inputs, required confirmations, and audit trails. It’s not just information; it’s process control.
Is your tool adaptable to multiple roles: support, sales, IT, operations?
Knowledge for Knowledge Workers
Guru works well for teams that live in knowledge like support agents referencing policies or sales reps grabbing battle cards. But it doesn’t adapt to operational workflows, IT service chains, or multi-step compliance checks without layering on other tools.
Role Awareness
PixieBrix adapts to the role, not the other way around. A support rep can triage tickets, a salesperson can enrich leads, an IT analyst can reset credentials - all with contextual workflows injected into their daily tools. It’s the same platform, tailored to every function.

How does PixieBrix compare to Guru?

Primary Function
Internal knowledge base and verification tool
Contextual automation, AI copilots, in-browser workflow building
Knowledge Delivery
Searchable cards via extensions or chat
Automated, embedded answers inside apps (e.g., Salesforce, Zendesk)
Process Support
Passive knowledge lookup
Decision trees, approvals, real-time workflows
Customization
Admin-driven content curation
No-code/low-code automation + full extensibility
Where It Works
Chrome extension or Slack/MS Teams
Any web app, system, or tab
Ideal For
Customer support or onboarding teams needing verified answers
IT, support, ops teams needing process & knowledge in one place

Support Complexity is Overwhelming Your Team

Browser-Based Workflow Automation
Automate repetitive tasks inside the apps you already use - no context switching required.
PixieBrix goes beyond search by letting you trigger custom workflows directly within tools like Salesforce, HubSpot, and internal systems.
Custom Sidebar Integration & Data Enrichment
See everything in one view - surface insights from multiple systems alongside any webpage.
With PixieBrix’s sidebar, your team gets real-time context from CRMs, support platforms, and knowledge bases - all without leaving the browser.
No-Code Workflow Builder with AI Integration
Build intelligent workflows without code - automate actions, trigger AI, and connect your stack. PixieBrix gives you full control to design and deploy powerful business logic that streamlines processes and puts AI to work, your way.

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We’ve helped enterprise clients 10x productivity. We can do it for you, too.
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