Guru is a knowledge management and enablement platform that helps teams capture, organize, and share company information within their existing workflows. It’s designed to reduce context switching by surfacing verified knowledge directly inside tools like Slack, Chrome, and Microsoft Teams. Founded in 2013, Guru popularized the concept of in-context knowledge sharing, making it easy for distributed teams to find trusted answers without leaving the applications where they work.

Core Capabilities

Knowledge Cards: Bite-sized, searchable cards for storing answers, SOPs, or playbooks.
Verification Workflow: Ensures subject-matter experts review and confirm information periodically.
Browser Extension: Surfaces knowledge directly within web-based tools (e.g., Salesforce, Zendesk, Gmail).
AI Search: Provides semantic, intent-based retrieval across company content.
Analytics Dashboard: Tracks engagement, usage trends, and content freshness.
Integrations: Connects with Slack, Teams, Google Workspace, Notion, and other enterprise platforms.

Related Terms

Glean

Forethought

Decagon

Knowledge Base

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Target Users

Customer support and success teams documenting FAQs or troubleshooting guides.
Sales and enablement teams standardizing messaging and objection handling.
Operations teams creating internal playbooks for repeatable processes.

Pricing (as of 2025)

Guru offers three main plans:

Starter: $10/user/month - Basic knowledge capture and browser extension.
Builder: $20/user/month - Includes verification workflows, analytics, and integrations.
Enterprise: Custom pricing - Advanced security, API access, and SSO support.

All plans include a 30-day trial and flexible scaling for distributed teams.

‍Summary

Guru focuses on capturing and maintaining institutional knowledge, while PixieBrix focuses on activating that knowledge - bringing actions, automations, and contextual copilots directly into the apps where employees work. Teams often use Guru as a verified knowledge source and PixieBrix to operationalize that knowledge through automation and AI.

Strengths

✅ Intuitive interface for knowledge capture and verification
✅ Deep integrations with Slack and browser-based workflows
✅ Excellent for onboarding and consistent team messaging
✅ Clear governance model for content ownership

Limitations

⚠️ Limited automation or in-app action capabilities
⚠️ Knowledge remains passive - users still search manually
⚠️ Best suited for documentation, not real-time execution
⚠️ Relies on manual curation and verification cycles

Guru vs. PixieBrix

Feature	Guru	PixieBrix
Primary Focus	Knowledge management & enablement	Browser-native workflow automation & AI copilots
Core Functionality	Centralized knowledge repository with verification workflows	In-app automation, contextual UI, and real-time copilots
Knowledge Delivery	Browser extension or chat integrations (Slack, Teams)	Embedded sidebars and automations within any web app
AI Capabilities	AI search and summarization for internal knowledge	LLM-powered copilots that find and act on knowledge instantly
Customization	Structured card-based format; limited UI customization	Low-code platform enabling full UI and workflow control
Governance	Verification workflows for content freshness	Policy-based governance for browser automations and data actions
Ideal Use Case	Knowledge centralization and sharing across teams	Embedding AI assistance and automation within workflows

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Guru

Core Capabilities

Related Terms

Learn how you can scale AI with PixieBrix

Target Users

Pricing (as of 2025)

Strengths

Limitations

Guru vs. PixieBrix

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